That's A Awful Lot of Cough Syrup Cartoon Graphic T-Shirt - Red

TAALOCS “That’s a Awful Lot of Cough Syrup” American High Street Tee in Red.

The deep colorways were the admission made in the register of things already known. The Yellow was the admission made at full volume, in the color constitutionally incapable of being quiet. Red is neither of those. Red is earlier. Red is the color of the thing before anyone has looked at the amount yet — before the observation has been made, before the conclusion has been reached, before the sentence that became the brand name was said by whoever said it first, standing in front of whatever they were standing in front of, arriving at the assessment that something in front of them was a awful lot. Red is the bottle. Not the cup. The bottle is where the syrup lives before it becomes a quantity — before it is poured into something, before it accumulates next to the soda and the ice and the Styrofoam, before it reaches the volume that produces the observation. The bottle is just a bottle. The color is just a color. Cherry red, the specific red of the cough syrup that is the most immediate and uncomplicated version of the thing: not the purple of the promethazine blend, not the amber of the full pour, but the original red of the thing in its original container, before any of the additions that transformed it into the cultural object that required the cultural observation that became the brand name. Red is the warning color and the invitation color and these are not different things. The stop sign is red because red is the color the eye processes fastest, the color that arrives in the visual field before the brain has finished deciding whether to be afraid or interested. The apple that started the problem in the garden was probably red. The mouth that says the thing you wanted to hear is wearing red. The siren that tells you something important is happening somewhere nearby is red. The cough syrup in the bottle on the shelf in the pharmacy is red, and it is red for the same reason as the stop sign — to be seen, to be processed, to arrive in the attention before the attention has decided what to do about it. TAALOCS in Red is the brand at the moment of origin rather than the moment of observation. The Yellow said: I am announcing this. The deep colors said: I am acknowledging this. The Red says: I am this, before I was too much of it, in the color I was when I was still just the thing itself, before the amount became the point. The American high street in Red does not calculate whether red is the right color for this disclosure. Red is not a calculation. Red is the color that arrives before the calculation. Wear the Red. The observation comes later. It always does.

Key Details

• 🔴🥤 Red — the color of the bottle before the pour, the thing before the amount:
  • Deep colorways: the admission of what is already known. Yellow: the announcement at full volume. Red: earlier than both — the color before anyone has looked at the amount yet, before the observation, before the sentence that became the brand name was said
  • The bottle vs the cup: the bottle is where the syrup lives before it becomes a quantity — before it is poured, before it accumulates, before it reaches the volume that produces the observation; the bottle is just a bottle, the color is just a color
  • Cherry red: the original color of the thing in its original container — not the purple of the blend, not the amber of the full pour, but the source. Red is TAALOCS at the moment of origin, not the moment of observation.
• 🔴⚠️ The warning that is also the invitation — Red has always known it was both:
  • The stop sign is red because red is the color the eye processes fastest — arrives in the visual field before the brain has decided whether to be afraid or interested
  • The apple in the garden was probably red. The mouth saying what you wanted to hear is wearing red. The siren is red. The cough syrup on the pharmacy shelf is red — for the same reason as the stop sign: to be seen, processed, to arrive in attention before attention has decided what to do about it
  • Warning and invitation are not different things in red. Red does not choose between them. Red is the color that arrives before the choice.
• 🔴🏙️ American High Street Red — the color that does not calculate:
  • Red on the high street: Supreme Box Logo, red Yankees cap, Air Jordan red — the color of “I was chosen, I am noticed, I do not step back” in street culture
  • TAALOCS in Red: the brand before it was a conclusion — the color says I am this, before I was too much of it, in the register of origin not observation
  • Red is not a calculation. Red is the color that arrives before the calculation. Wear the Red. The observation comes later. It always does.
• 📏 Unisex — Sizes S–XL — Pure Cotton — $59.00