That's A Awful Lot of Cough Syrup Cartoon Bear Graphic T-Shirt - Orange

TAALOCS “That’s a Awful Lot of Cough Syrup” American High Street Tee in Yellow.

The previous colorways of this tee were the colors of the admission made quietly: the deep tones of something acknowledged in a register that does not require the whole room to hear. Yellow is not that. Yellow is the admission made at full volume, in the color that is constitutionally incapable of being low-key, in the color that is the visual equivalent of saying the thing out loud in the middle of a crowd and not lowering your voice when you say it. Yellow is the warning color that is not a stop and not a go but a look at this, something is happening here that you should probably notice. TAALOCS in Yellow is the warning issued in the most appropriate possible color for the warning: the thing being disclosed is not a quiet thing, it was never a quiet thing, it has been a loud thing wearing quiet colors, and Yellow is the first colorway that is honest about that. The word “awful” in the brand name has been through a journey. It started as “awe-ful” — full of awe, inspiring of awe, the quality of a thing that makes the person encountering it feel the specific combination of fear and wonder that the English language eventually needed a single word for. Over several centuries of use, the awe drained out and the negative remained, and “awful” became the word for something bad, something wrong, something that should not be the amount it is. But the root is still there: the awful lot of cough syrup is, etymologically, an awe-inspiring lot of cough syrup — a quantity that produces the specific combination of concern and wonder in the person who notices it, the observer who looks at the cup and does the math and arrives at the conclusion that is also the brand name. Yellow is the awe color. Not the bad-awful color. The awe-ful color. The color of the thing that makes you stop because you did not expect to see that much of it in one place, in one cup, in one tee, in one brand name worn on the street at full brightness. Lean culture’s most iconic visual is not the purple of the promethazine alone but the amber-to-yellow of the full cup: the syrup, the soda, the ice, the Styrofoam, the entire construction that is the thing being referenced when you say “that’s a awful lot.” The yellow of that cup is the yellow of this tee. The American high street in Yellow is the street that does not apologize for what it is wearing, does not turn the brightness down for the context, does not check whether yellow is the appropriate color for this particular disclosure before wearing the disclosure in yellow. The high street is the street where you are seen. TAALOCS chose to be seen in yellow. This is the most honest thing the brand has done.

Key Details

• 🟡🚨 Yellow — the loud admission, the warning color for the thing that was never quiet:
  • The deep colorways: the admission made quietly, acknowledged in a register that doesn’t require the whole room to hear
  • Yellow: constitutionally incapable of being low-key — the visual equivalent of saying the thing out loud in a crowd and not lowering your voice; warning color that is not stop, not go, but “look at this, something is happening here”
  • TAALOCS in Yellow: the thing being disclosed was never a quiet thing — it was a loud thing wearing quiet colors. Yellow is the first colorway honest about that.
• 🟡😮 “Awful” restored — awe-ful, not bad-awful: the awe-inspiring quantity:
  • “Awful” started as “awe-ful” — full of awe, inspiring the specific combination of fear and wonder the English language needed one word for; over centuries of use, the awe drained out and the negative remained
  • TAALOCS etymological recovery: that’s a awe-inspiring lot of cough syrup — the quantity that produces concern and wonder in the observer who looks at the cup, does the math, and arrives at the conclusion that is also the brand name
  • Yellow is the awe color. Not bad-awful — awe-ful. The color of the thing that makes you stop because you did not expect to see that much of it in one place.
• 🟡🥤 The amber-yellow of the full cup — Lean culture’s most iconic visual on the high street:
  • The full construction: promethazine syrup + soda + ice + Styrofoam cup — the amber-to-yellow of the complete pour is the thing being referenced when you say “that’s a awful lot”; the yellow of that cup is the yellow of this tee
  • American high street in Yellow: the street where you are seen — does not apologize for what it is wearing, does not turn the brightness down for the context, does not check whether yellow is appropriate before wearing the disclosure in yellow
  • TAALOCS chose to be seen in yellow. This is the most honest thing the brand has done.
• 📏 Unisex — Sizes S–XL — Pure Cotton — $59.00