That’s An Awful Lot of Cough Syrup “Bear Star” Unisex Hoodie – Purple

That’s An Awful Lot of Cough Syrup “Bear Star” Unisex Hoodie – The Color Knows What It Is. In Purple.

Purple has always known what it is. The color of royalty, the color of the rare, the color that the culture chose for the drink that became the symbol of a whole era of music — and the color that That’s An Awful Lot of Cough Syrup named itself after without ever having to say it directly. The Bear Star Hoodie puts the brand’s most disarming graphic — the bear, the star, the combination that looks like it belongs on a children’s backpack and carries the full weight of what the brand name already told you — on the Purple canvas that makes the subtext the text. The color knows what it is. In Purple, the bear knows too.

Why You'll Love It

• ✦ Bear Star graphic — the brand’s most deliberately disarming design — the bear and star combination that creates the maximum contrast between the graphic’s innocent visual language and the brand name’s complete cultural awareness, the piece where the cutest graphic carries the heaviest subtext and both are entirely intentional
• ✦ Purple colorway — the color that needs no explanation to the people who already know — purple as the canvas that makes the brand name’s cultural reference its most visually complete, the color that the culture chose and that That’s An Awful Lot of Cough Syrup chose right back, the hue that turns the Bear Star graphic into its most loaded and most knowing version
• ✦ Brand name philosophy — the most culturally aware name in the lineup — That’s An Awful Lot of Cough Syrup as the brand that says everything it needs to say in the name alone, that puts the cultural reference in the most visible place possible and then puts a bear and a star on top of it, because the contrast is the point
• ✦ Contrast concept — the innocent graphic on the knowing canvas — the bear and star that look like they belong somewhere else entirely, on the Purple hoodie with the brand name that makes sure you understand exactly where they belong and exactly what they mean in this context
• ✦ That’s An Awful Lot of Cough Syrup brand identity — the label that named itself after the culture’s most iconic color and its most referenced substance, at its most graphically playful and its most culturally loaded simultaneously
• ✦ Unisex hoodie construction — comfortable, premium feel designed for all genders
• ✦ True-to-size fit — available in S, M, L, XL

Product Details

• Brand: That’s An Awful Lot of Cough Syrup
• Style: “Bear Star” Unisex Hoodie
• Color: Purple
• Sizes: S – XL
• Category: That’s An Awful Lot of Cough Syrup / Bear Star Purple Cultural Awareness Contrast Innocent Graphic Knowing Canvas Streetwear Hoodie

Note: Colors may vary slightly due to screen settings and lighting. Please refer to product photos for the most accurate representation.