Smiley “Keep On Shining” Pure Cotton Tee – The Smiley Does Not Ask Whether the Conditions Are Right for Shining. The Smiley Does Not Wait for Permission to Shine. The Smiley Keeps On Shining Because Keeping On Is What the Shining Requires. | Black & Beige

The Instruction to Keep On Shining Is the Most Demanding Instruction the Smiley Has Ever Given — More Demanding Than “Smile,” More Demanding Than “Be Happy,” Because “Keep On” Acknowledges That the Shining Has Already Started and the Only Question Now Is Whether You Will Continue. The Smiley Already Knows the Answer. — Smiley Keep On Shining Pure Cotton Tee in Black & Beige.

The smiley face has been giving instructions since 1963 — the year Harvey Ball drew the face that has been telling people to feel better ever since. But “Keep On Shining” is a different kind of instruction than the ones the smiley has given before. “Smile” is an instruction for the face. “Have a nice day” is an instruction for the day. “Keep On Shining” is an instruction for the entire project of being a person who shines — the directive that acknowledges the shining has already begun, that you have already started the work of being the kind of person who produces light, and that the only thing left to do is to not stop. The “keep on” is the hardest part. Anyone can shine once. The smiley is not interested in the person who shines once. The smiley is interested in the person who keeps on — who shines in the conditions that are not designed for shining, who shines when the conditions have specifically been arranged to prevent it, who shines because the shining is not a response to the conditions but a commitment that exists independently of them. Black is the colorway that makes the “Keep On Shining” instruction most urgent — the dark ground where the shining is most necessary, where the smiley’s instruction arrives with the full weight of the contrast between the darkness and the light that the shining produces. Beige is the colorway that makes the “Keep On Shining” instruction most natural — the warm ground where the shining is most at home, where the smiley’s instruction arrives as the confirmation of something that was already happening rather than the demand for something that has not yet begun.

Why You’ll Love It

• 🙂✨ Smiley “Keep On Shining” graphic — not “Smile”, not “Have a nice day” — “Keep On Shining”: the instruction that acknowledges the shining has already begun and the only question is whether you will continue — the smiley already knows the answer
• ⚫️🦶 Black & Beige — Black: the dark ground where shining is most necessary, the smiley’s instruction with the full weight of contrast between darkness and the light the shining produces / Beige: the warm ground where shining is most at home, the instruction as confirmation of something already happening
• 💡 The “keep on” is the hardest part — anyone can shine once — the smiley is not interested in the person who shines once — the smiley is interested in the person who shines in conditions not designed for shining, who shines when conditions have been specifically arranged to prevent it
• 🙂 Smiley’s most demanding instruction — more demanding than “Smile,” more demanding than “Be Happy” — because “Keep On” is a commitment that exists independently of the conditions — not a response to circumstances but a direction that continues regardless
• 🧵 Pure cotton construction — the material that keeps on, wash after wash, wear after wear — as committed to its function as the smiley is to its instruction
• 📏 Sizes S – XL — find your perfect fit

Product Details

• Brand: Smiley
• Collection: Smiley — Keep On Shining Series
• Style: Keep On Shining Pure Cotton Graphic T-Shirt
• Colors: Black, Beige
• Sizes: S, M, L, XL
• Material: Pure Cotton
• Price: $59.00 USD

Note: Available in Black (shining in the dark) and Beige (shining in the warmth). Pure cotton — the material that keeps on. Check product photos for the full Keep On Shining smiley graphic detail on each colorway.